Customer insights can be the most potent drivers of brand growth. They by their very nature are deeply hidden, and often only discovered when two seemingly unconnected observations are found to reveal a powerful human truth.

These truths may reveal a contradiction in the market, perhaps explain a long held category misconception or perhaps reveal a previously undiscovered set of needs.    

We employ a carefully structured strategic insight grid to ensure that every relevant aspect of customer’s lives and their behaviour is meticulously analysed.

We then use this as the basis for our strategic and creative thinking, from which flows our insight development phase, with both cognitive and behavioural techniques employed to help reveal the underlying motivations and fruitful areas for value innovation.

 

 

Consumer inisght