Opportunity platforms are where we bring to life how your brand or business might exploit each potential growth opportunity. We facilitate the evaluation of these ideas internally within your organisation as well as working with you to enable subsequent external testing.

The platforms do not involve highly crafted messaging or design at this stage but do bring the brand idea to life sufficiently in order to pressure test if it will successfully satisfy the target unmet need.

Each platform is designed to clearly describe how the opportunity adds value for the customer group. We explain why this represents a superior choice and how the consumer might be motivated to change behaviour.

Finally the platforms describe how the consumer’s current needs are satisfied and where the additional consumer value might generates preference and why.