FMCG

Absolut | Absolut Bartender

Absolut’s reputation is legendary. However original and disruptive brands such as Skyy, and 42 Below were turned heads and were seen as eclectic and interesting. Our unique ethnographic work with bartenders, often the originators of new spirit innovation helped Absolut re-connect in new ways and deliver tailored brand initiatives to forge stronger and more engaging relationships ... [more]

Pork Farms | Brand Strategy

Our view of farm produce conjures up an illusion of rolling hills, and roaming farmyard animals. Although Pork Farms had long enjoying these positive brand associations, the late 90’s saw squeezed wages and retail consolidation shift category sentiment. We re-framed the concept of healthy on-the-go meal occasions, providing innovation headroom for the brand ... [more]

Absolut | Absolut Academy

Not many brands that can boast an academy. For Absolut, it was an essential component of the brand’s cultural engine room. However Absolut had evolved into new areas not adequately covered by the academy. Digital, music and global culturalrequired new approaches, new formats for communication and a more powerful strategic brand focus. Our role was to reflect this within the new academy ... [more]