Health & Wellness

Boots | Dequacaine, Dequadin

When Boots wanted to leverage their trusted and under-utilised Dequadin brand they recognised a broader strategic portfolio issue was at stake. With their Strepsils already the undisputed brand leader what role should a second tier brand play within the category and how could Dequadin's unique heritage be leveraged? ... [more]

Forest Labs | Oleomed

To create a consumer health brand from a traditional food ingredient we needed to challenge long-held internal perceptions regarding health and wellness and re-frame the concept of vitality. The reward, the ability to play in previously uncharted market space with limited resources ... [more]