Technology

Canon VIP Brand Event

Inspiring retail board management across Europe with the likes of Media Markt was not a challenge Canon took lightly. Canon's ambitions were to innovate its way to market leadership in all of its core markets. The challenge was to entice the consumer to reap digital's rewards with the retailer centre stage as the destination. Our role to create an inspiring VIP event for European retail management royalty reinforcing Canon's digital imaging prowess ... [more]

Canon | Pixma Photo Printers

Photo printing offers a great creative promise. For many however the reality was somewhat different. Canon’s ambition was to democratise photo printing and asked us to help. Our project journey uncovered critical consumer barriers that were holding back market growth. Our launch strategy was instrumental in negating these, positioning Pixma brand as the enabler at the heart of the photo-printing revolution ... [more]

Canon | Digital Video

Video camera purchasing often starts out as a confusing discussion at the technology store, includes hours of frustration at the computer and often ends with a disappointing film output that never lives beyond it’s initial showing. Canon wanted to change the game. They knew that the solution was bigger than technological superiority and presented us with an inspiring if somewhat daunting challenge ... [more]

Canon | Xeed

Exploring low involvement can sometimes deliver invaluable insights into the emotive drivers of brand choice. Our brief was to re-frame the role of Xeed, creating a positioning that would act as a catalyst to inspire channel stakeholders. Internally Xeed became the lightening rod for strategic innovation and emotive brand-led communication ... [more]