Creative destruction. It’s a mantra heard time and again in the boardroom and in brainstorming meetings in creative agencies the world over. But disruption for disruption’s sake can be a costly and resource sapping activity. Getting it wrong can irreparably damage brand value.
The vital component in achieving that sometimes elusive goal of competitive advantage is to secure a series of brand and consumer behavioural insights that can be leveraged mercilessly to win the hearts and minds of customers. Easy to articulate in a plan objective but incredibly difficult to achieve in practice.
Unearthing brand insights, understanding their power takes both perspiration and inspiration. Understanding where they can be used to maximum effect requires experience, knowledge and judgement. If you are looking for a partner to guide you through complex terrains, shine a light in dark places not yet trodden by competitors and to offer genuine creative thinking. You may just have found the right place.