Brand Building & Strategic Intent

Consumers look to brands that demonstrate a real sense of purpose. By consistently delivering value, remaining authentic, and communicating an inspiring vision, brands will be rewarded with consumer loyalty and respect. In hyper-competitive markets this can be a monumental challenge. What are the strategic options for brand owners?

By |2021-09-09T19:16:06+00:00May 5, 2014|On Hold|0 Comments

Consumer Empowerment & Healthcare Democracy

We are seeing health and wellness re-imagined by newly empowered consumers leaving in its wake a new democracy between customer, business, brand and healthcare professional. In this new dynamic, stakeholder and customer expectations expect companies and brands operate with a more holistic and transparent agenda. How can brand owners best meet these new demands on brands?

By |2021-09-09T19:16:31+00:00May 5, 2014|On Hold|0 Comments

Helping Baby Boomers Re-Invent their Healthcare

Baby Boomers are reinventing healthcare as they go. They are refusing to play a passive role in the management of their health and wellness, want to maximise their quality of life and look to brands as partners for empowerment. By helping Baby Boomers re-frame their healthcare future companies can build new and highly profitable relationships. The question is how?

By |2021-09-09T19:17:04+00:00May 5, 2014|On Hold|0 Comments
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