WE WILL DELIVER
We look to deliver a map of the category opportunity spaces cross referenced with where and how they influence consumer decision making: This will highlight any ‘blue ocean’ spaces and the possibly innovation routes as well as the ‘red oceans’ where numerous competitors are battling it out for the same space but have innovated to get there in different ways. In particular we look to analyse …
WHICH business model has been chosen.
WHERE are their key channels.
WHY is their positioning attractive.
WHAT product performance attributes.
WHEN are the occasion drivers.
WHO are the key consumer typologies.
WITH who are the competitors partnering?