To put your mind at rest. we totally understand the need for validation, robust modelling and risk reduction. Our brand crafting incorporates a sensitively structured series of stages and modelling techniques. They provide opportunities to test current and future brand equity performance, emotional attachment, authenticity and the pivot points of trust. We aim to show exactly where value can be created and how this can be achieved in the real world.
In positioning your brand and imbuing it with a sense of purpose we develop a series of narratives. These brand stories not only provide a sense of where the brand comes from but acts as a whiteboard for the consumer to create their own associations and schemas for the brand. In our experience brands rarely exist in isolation. By understanding the associations that link the brand to the rest of our consumer’s lives the resources required for achieving and maintaing awareness and preference are reduced.
Our work in the areas of self esteem, self-identity management and motivation have taught us that brands are not discrete islands or isolated bundles of utility. They are woven into the fabric of consumer’s lives where they interact with other brands and services. We look to create brands that have a powerful social component living harmoniously within consumers lives and adding to their overall experience. Isn’t that exactly how humans behave?