Brands are no longer separate entities within consumers lives, with perceptions built solely through exposure to brand communication. Brands now represent integrated bundles of experiences which are shared and rated within social networks and judged by their ability to deliver convenience, fun and risk reduction.
We work to create strategies that ensure brands are accessible across the full spectrum of the pre, post and transactional consumption experience ensuring maximum engagement and loyalty.
We find that increasingly brand owner interactions form a significant part of the brand experience ecosystem and need to be carefully managed. The web has removed any trace of chinese walls between brands and their owners.
Brand conversations both on and off-line need to reflect the individual nature of a consumer’s experience journey. By building in multiple stages of two way interactions it is possible to deliver tailored brand experiences that deliver value on a personal level.