Inspired Thinking2021-09-08T15:32:18+00:00

The Case for Customer Value

Companies are recognising the growing importance of constantly reassessing their knowledge as to what constitutes superior customer value. Only by creating strategies that consistently deliver and capture that value can growth be maximised. However selling the concept internally is not always plain sailing when resources are scarce and budget holders have yet to see the results of customer value initiatives translate into profit growth. We share some of the challenges.


GSK | Gastroenterology | OTC Dermatology

BACKGROUND Stafford Miller, the UK owners of Sensodyne and a number of OTC and pharmaceutical brands were a small, nimble healthcare business with an entrepreneurial outlook who believed strongly in the power of brands and the importance of maintaining a consumer focus. My brief as Senior Product Manager prior to the takeover by GSK was to [...]


Pfizer | Female Healthcare Contraception & HRT

BACKGROUND Before it's acquisition by Pfizer, Wyeth Laboratories was the brand owner of a substantial business equity in female healthcare. It owned and managed Prempack C the brand leader in hormone replacement therapy and had a long-term presence in the contraceptive markets. Prior to joining the business, both markets had been relatively stable growing respectively year-on-year. [...]


Bauerfeind | Medical Devices Sports Injury

BACKGROUND Bauerfeind are a world class medical brand in orthopaedic injury rehabilitation. They initially approached Landor as a possible partner to help them realise their global consumer brand ambitions. In their role as orthopaedic injury leaders, Bauerfeind had become increasingly involved in the world of elite sports with their products becoming the mainstay of leading athletes around [...]


Landor | Cardiovascular Sector Boehringer Ingelheim

AMBITION Boehringer Ingelheim had an important presence within the cardiovascular market with their angiotensin II antagonist brand Micardis. An opportunity presented itself when new data that would potentially broaden the Micardis remit to include cardiovascular protection was planned for publication. This would be a first to market opportunity for Telmisartan. However simply having access to promising [...]


Canon VIP Brand Event

Inspiring retail board management across Europe with the likes of Media Markt was not a challenge Canon took lightly. Canon's ambitions were to innovate its way to market leadership in all of its core markets. The challenge was to entice the consumer to reap digital's rewards with the retailer centre stage as the destination. Our role to create an inspiring VIP event for European retail management royalty reinforcing Canon's digital imaging prowess ... [more]


Absolut | Absolut Bartender

Absolut’s reputation is legendary. However original and disruptive brands such as Skyy, and 42 Below were turned heads and were seen as eclectic and interesting. Our unique ethnographic work with bartenders, often the originators of new spirit innovation helped Absolut re-connect in new ways and deliver tailored brand initiatives to forge stronger and more engaging relationships ... [more]


Broadstock | Category Innovation

The impact of the workplace environment is substantial. Getting it right requires a combination of experience built around workplace design, ergonomics, logistics and client service. In partnering Broadstock we had to be disruptive in our thinking to grab the attention of the industry. The outcome, an educational program spanning psychology, ergonomics and employee wellness that transformed business thinking ... [more]


Pork Farms | Brand Strategy

Our view of farm produce conjures up an illusion of rolling hills, and roaming farmyard animals. Although Pork Farms had long enjoying these positive brand associations, the late 90’s saw squeezed wages and retail consolidation shift category sentiment. We re-framed the concept of healthy on-the-go meal occasions, providing innovation headroom for the brand ... [more]


Canon | Pixma Photo Printers

Photo printing offers a great creative promise. For many however the reality was somewhat different. Canon’s ambition was to democratise photo printing and asked us to help. Our project journey uncovered critical consumer barriers that were holding back market growth. Our launch strategy was instrumental in negating these, positioning Pixma brand as the enabler at the heart of the photo-printing revolution ... [more]


Absolut | Absolut Academy

Not many brands that can boast an academy. For Absolut, it was an essential component of the brand’s cultural engine room. However Absolut had evolved into new areas not adequately covered by the academy. Digital, music and global culturalrequired new approaches, new formats for communication and a more powerful strategic brand focus. Our role was to reflect this within the new academy ... [more]

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